Campaigns in search engines continue to be a very effective tool of promotion. They allow achieving measurable results and keep costs under control. Another advantage of the SEM campaign is that the activities can be intensified, depending on the needs, so as to e.g. achieve the maximum benefits in the chosen period.

Sponsored links in Google are also a great advertising tool in the model of payment for success. The success is, however, widely understood as a click itself, filling up a form, setting up an account and making a purchase.