Monitoring of Internet |
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Knowing what the media say about the company, brand or staff is a must for every enterprise. Such kind of monitoring is a basis of crisis management. We use adequate tools to automatically monitor the search results associated with indicated phrases. This allows continuous verification of new pieces of information and, although most of them cannot be deleted, they can be influenced – and we know how to do this. • knowledge of the number and quality of publications available in the media; • possibility to identify authors or specific information; • analysis of the range and reception of publications; • possibility to manage the obtained information and, in consequence, the brand; • possibility to archive articles which can be used when needed by the company. |