Zielona Budka, a value ice cream maker, enters a dialogue with the consumer. The communication will take place through the social media. The company has chosen Facebook.com and NK.pl – portals which gather the largest societies in the web.

Zielona Budka is one of the biggest makers of ice creams in Poland. More than 60 years of experience in that sector have consolidated the position of a strong entrepreneur whose offer has been known to many Poles.  The combination of tradition with innovative technology has resulted in excellent quality of the rich product portfolio which is updated and modified every year to suit the market demand. Presently, Zielona Budka is a member of the R&R Ice Cream Group corporation. The merger enabled the potentate to significantly increase the production capacity and the export potential.

Along side with the summer season, marketing actions were launched to implement a strategy to activate potential fans and get them involved into the life of the brand. The producer also cares about building strong, close relationships with the users of social network portals. Therefore, we carry direct communication with the consumers of the promoted products on behalf of the client through the social media. Applications, games and contest quizzes which we develop are the important element of the campaign, the objective of which is to strengthen our Client’s image and present the product portfolio. The strategy of the CPC campaign on Facebook is also of much importance. Its objective is not only to increase the activity of users within the fanpage but also to intensify traffic on our client’s website. The project, carried out by our creative team, is a consistent and well-considered element of complex activities which involve, among others, buzz marketing, community marketing and amplifying. A precisely formulated, long term plan and a transparent marketing strategy adapt the implementations to the market situation and have already turned out to be highly successful.

charllotte
maj 2011