The growing competition is the reason why the companies keep looking for new channels of reaching the consumer. A country-wide Polish network of wristwatch stores entrusted us with the job of carrying out promotional campaigns in one of the most popular social network portals in Poland and in the world.

Time Trend (a part of Zibi Group) is one of the largest networks of wristwatch stores in Poland and offers the largest choice of watches supplied by world brands, such as Atlantic, Casio, Nautica, Pulsar, Seiko, Lorus, Morgan, Guess, Levi’s, Tissot, Festina, Certina or Calvin Klein. The network of stores includes 53 showrooms situated in the biggest shopping centres all over the country. Time Trend is the exclusive Polish distributor of wristwatches of the most renowned global brands, such as Atlantic, Seiko and Casio, as well as high quality fashion watches (Guess, Fendi, Roberto Cavalii). People who prefer buying on-line can purchase the watches through the on-line store.

For this network, we carry out promotional activities which consist in combining the activity of the consumer in the real world and in the virtual space of the Internet.  The activities undertaken in the social media are completed by such tools as the Internet amplifying and CPC advertising campaigns which are to strengthen the presence and the awareness of the brand in the Internet. We use specially designed interactive applications to efficiently run educational activities, responding to the needs of even the youngest Clients of Time Trend.

Martyna Drągowska
june 2011